Sunday, February 25, 2018 Last Update: 7:06 PM

Hispanic, millennial audience is prime target for NASCAR marketing

San Gabriel Valley Tribune
Friday, February 2, 2018 - 07:00

When Gilbert Ornelas was growing up in Fontana, he could hear the engines’ roar from what was then the California Speedway ... Bernardino County’s population and more than 45 percent of Riverside County, the majority of Mexican origin.